Formatting Features User experience comes down to a combination of content and web design flow - what is the best way to create an awesome vibe for the user on my website. It's not about cool features or trendy gimmicks. We can see this shift towards user experience needs with sites like Airbnb, Uber, Evernote and many more. Medium allows its editors to focus on content, with subtle design changes. Advertising Continue reading below Plenty of white space, large photos, and clean typography are already built into the system. In an ever-growing market landscape where we're all fighting for space, using Medium's formatting features may be the best option to make your content stand out. Everything from Beautiful Stories offers great examples of how to implement formatting on Medium. A 12-Step Guide to Growth on Medium | SEJ I recommend creating a style guide for your Medium content. Here's what I included in my personal Medium style guide:
Advertising Continue reading below a written manifesto of my own brand a direction for my work on Medium logo image masking service information (with links to where to download); color pallet; a tone of voice photography guidelines writing guidelines additional optimization tips (use of header tags, hyperlinks, people markup, etc.) Bonus Tip : Use Google's UTM generator to set up tracking when linking to content on your website. This is essential for tracking your calls to action to find out what works and what doesn't. Remember that designing a clean user experience with your content can go a long way. Given what I know about the power of design, what can publishers do to create a personalized experience in Medium? Some of my favorite examples: How Google is rebuilding itself as a Machine Learning First company by Backchannel Editor-in-Chief Steven Levy The Social Media Automation Strategy Every Marketer Needs by Keven Lee,
Content Crafter at Buffer Meetings That Don't Suck by Ken Norton, Partner at Google Ventures Use these 8 marketing tools to grow your startup by Product Hunt Advertising Continue reading below Content upgrades You want to create great content, not very decent pieces of content. When your content isn't quite what readers are looking for, you always have the opportunity to generate additional engagement by directing them to a content upgrade. The Nib, for example, always includes a shoutout to their weekly newsletter at the bottom of their stories. This results in long-term lead capture regarding emails. A 12-Step Guide to Growth on Medium | SEJ Or, learn how HubSpot's Read Think embeds a SoundCloud podcast.