Jun 12, 2022
In Welcome to the Forum
The messy 2020 is coming to an end. Some time ago, I made a simple review around the brand milk powder community Whatsapp Database that I operated. Take a certain community data as an example: The annual sales exceeded 600,000; the number of Whatsapp Database old and new users exceeded 28, and 11 users were lost due to other reasons such as the baby's 3-year-old. The number of content produced in cooperation with brand activities exceeded 2,000, and the number of brand communications exceeded 20,000. The community users who have achieved this set of data are only 100 old customers. Because the amount of user data is not large, we did not use system tool analysis to directly conduct 1V1 communication and return visits Whatsapp Database with more than 200 private domain fan users for more than half a year, and got the following answers: The reason for the retention is mainly because the baby is drinking the milk powder of this brand, and secondly, the Whatsapp Database community can enjoy the benefits and the price is better than the public domain; Private domain users who have repurchased more than 3 times have not paid attention to other purchase channels and other brands of milk powder. Private domain users who have remained in the community for three months and continue to repurchase, with a little reward, the willingness to Whatsapp Database recommend more than 80%; The frequency of customer service 1V1 communication determines the level of trust with users. I have chatted with users more than 3 times, and the level of intimacy is basically full. 1. The fragrance of plum blossoms comes from bitter cold During the outbreak of the domestic Whatsapp Database epidemic at the beginning of this year, "milk powder" was used as a just-needed product for infants and young children. Unlike other industries, most milk powder brands were not greatly affected in Q1, and even experienced a significant year-on-year increase.