Why? Because you are being opportune. You avoided bombarding the patient from the recognition phase with ideas about offering the best prices or having the most important specialists in the city. Instead, you have waited for the b2c email list exact moment when the patient is ready to make a decision that will solve their problem . It is there where you present your health center. Work with the 4 pillars of content diversifying your b2c email list content formats is a great way to enrich your content and reach different market segments . Here we present the 4 pillars of content that cannot be missing from the website of your health center: quality items your website must have a blog where you expose articles that are useful to your potential customers. They must be easy to understand and resolve the most common questions about treatments, specialties, conditions, symptoms, prevention, etc. The field of creativity is infinite when it comes to health. Videos and images adding b2c email list visual content is tailored to the needs of users who want to resolve a concern immediately and b2c email list in the b2c email list most dynamic way possible. Not all people have time to read an article or simply identify more with videos or infographics when doing research. tweet "Videos are the content format most demanded by users, including in the health sector" you can create educational videos with specialists from your own health center talking about the topics that we mentioned in the previous point. This will give more credibility and trust to your clinic. Social networks presence on social networks is essential in the b2c email list health sector to address in a timely manner all concerns regarding schedules, appointment reservations, specialties, insurance with which the clinic works, etc. Let's say that more than a b2c email list content diffuser, social networks are an extension of customer service for any clinic and of course, they represent a great opportunity to attract potential clients. Email marketing through this channel you can design a newsletter or newsletter to periodically send your patients the latest news about your clinic, including aspects such as: new specialties. Promotions or discounts. New equipment to carry out different studies.