Imagine this scenario. I wake up one morning. You pick up a cup of coffee and head to your desk. Check out Google Search Console and Google Analytics for the first 10 minutes in the morning. And gasping . You can see that the traffic has decreased by more than 75% overnight. You may be wondering what you did to deserve this? Perhaps you are hit by a penguins penalty. Penguins is Google's algorithm aimed at targeting toxic links that harm your backlink profile. This can result in algorithmic demotion or full manual penalties if the link is severe enough. To be precise, what is a toxic link? These are links that violate Google's webmaster guidelines. Posts from other search engine journals on this topic are available here. It's been recorded that Google says it's good at ignoring links, but negative SEO still exists. If someone launches a negative SEO attack on your site and they reach sufficient link speed and Real Estate Photo Editing saturation to put your site in a tank, you are experiencing a negative SEO attack. advertisement Continue reading below The basics of link repair cover the gist of what to do and when to recover from a penguins penalty. How to find algorithmic devaluation It's past the beginning when link penalties normally occur. Did you know that they can be very fine? Up to folders and pages. The penalty does not have to be site-wide. Google mentioned this in Penguins Update 4.0: "In the official announcement of the Google Penguin 4.0 rollout, Google pointed out the differences in this Penguin update. Apart from the real-time aspect, Google Penguin is also more detailed. "Penguins have become more detailed. Penguins are now reducing the value of spam by adjusting their rankings based on spam signals rather than affecting the site-wide rankings. " Many webmasters ask themselves what "grain size" means. The fact that Google penguins become more detailed means that Google doesn't necessarily penalize the entire website, but it can also penalize only part of it. Google can only penalize domains, subdirectories, groups of keywords, or pages. As a result, everything in the organic rankings will be influenced by the Penguins algorithm at a finer level. Before the Google Penguin filter affects your entire domain, you can only penalize parts of your website. We expect to see many negative SEO attacks directed at a single directory.